One aspect of marketing that is new to the digital age is the availability of patient reviews and testimonials. Before the internet, word of mouth was the only way that patients could share their experiences. Now, however, it is easy to go onto various websites and share those experiences with a particular health practitioner—good or bad. As a result, the first things that people find when they search for your practice are those reviews. While you might not be thinking about reviews at all, they can have a powerful impact.
A positive patient review can do many things for your practice. Since it comes directly from a patient, it’s seen as trustworthy. The fact that the patient not only liked your practice but was also inspired enough to write a review about it speaks volumes.
If all you ever received were positive reviews, that would be fine. Unfortunately, not each one will be positive. While you might think it best to ignore such reviews, if only one patient writes a review and it’s negative, that won’t look good. Negative patient reviews and testimonials can’t be stopped—no matter what you do, you’ll displease someone at some point. That said, they can still be managed. Systems are available that can help you manage negative reviews. Not only will the good reviews stand out more, but they will also be a source of better SEO for your practice.
If you’re already working with CHIROSPRING and you don’t feel like you’re ready to learn an entirely new system, good news: there’s one in place for you. CHIROSPRING has recently partnered with Zingit Solutions, which can set up just a system for you to manage negative reviews. Zingit automates patient reviews and testimonials so the four- and five-star ones go right to Google and Facebook, but anything lower will be sent to you, the chiropractor, first. This both improves SEO and makes marketing easier (since the less-than-positive reviews won’t be immediately visible). In addition, you can find out from the negative review where you might have gone wrong with a patient and try to correct it before it gets out to the internet.
More positive patient reviews and testimonials translate into a better internet impression and a better Google ranking, which isn’t insignificant. A good ranking will increase the number of people who can find your practice when they are looking for a chiropractor. Your positive reviews may be what encourages them to visit your practice, which will lead to more business and revenue. Remember, the fact that patients are inspired to write positive reviews is in itself a powerful form of marketing,
While the management of patient reviews and testimonials is useful enough on its own, the Zingit system has several other worthwhile features. Both you and your patients can exchange texts through the system. If something comes up or the patient is running late, you can be quickly notified and adjust accordingly.
Personalized messages and videos can also be sent to patients on special occasions, like birthdays and anniversaries. Not only does that keep you in touch with them, but it’s also just the thing to let the patient know that you are genuinely concerned about their welfare.
Online scheduling is offered for new patients, so they don’t have to call your office and wait for a response if they want to make an appointment. Patients who haven’t visited the office in a while can get automated notifications that encourage them to come back for another visit (whether for a routine checkup or another circumstance that they might have missed).
Those additional features can increase patient engagement, which will lead to greater patient satisfaction. This will make patients more likely to come back, and when they do, your revenue will be increased, and everyone will be satisfied. It’s hard to argue with an outcome like that!
CHIROSPRING is an all-in-one practice management and EHR system built specifically for chiropractors to help them regain face-time with patients, spend less time on back-office tasks, maintain a limited staff, and save operational costs.
To see how CHIROSPRING can help you simplify how you manage your practice, reach out to one of our specialists today!